I took this challenge as an opportunity to mockup a redesign for The Brainary’s homepage. I simplified the elements on the landing page by reducing the amount of content at every scroll; increased font size; and used a darker body text colour to enhance readability. Notably, I added a search filter under the guise of a sentence below “How can we help?”. This guides the user in narrowing their search results by identifying their profession, the product they are looking for and additional information (drop-down list options would be responsive to preceding selections). This feature is inspired by Understood.org which I discovered while conducting competitive analysis on The Brainary. I thought it was a brilliant way of simplifying a massive inventory of products and services with multiple search options (such as The Brainary’s) into an easy-to-use, inviting and delightful search tool.